Headlines can display a single number or compare two numbers. You can display facts, metrics, and attributes.

Headlines have two sections:  Metric (primary) and Metric (secondary)

You can add one item to each section. If you add two items, the insight also displays the change in percent (versus) between the primary metric (the main number) and the secondary metric.

To compare your data to the same period of the previous year, see Time over Time Comparison.

For information about common characteristics and settings of all insights, see Insight Types.

Headlines versus KPIs

On Dashboards , you can also use Key Performance Indicators (KPIs) to display a single number or compare two nubers. KPIs are similar to headline insights, however, there are some differences:

  • KPIs display only facts and metrics. Headlines can also display attributes.
  • On Dashboards, KPIs can have alerts that notify you about reaching a certain limit. Headlines do not support alerts.