Metrics are the building blocks of reporting in the GoodData Portal. A metric is a simple or complex calculation applied to one or more numeric facts in your project's data. For example, metrics can be as simple as the sum of all sales for the month of May. Or, you can build sophisticated metrics, which combine multiple metrics and integrated data filters, to create unprecedented reporting insights in your projects.
Metrics are used to build Reports.
Depending on the GoodData component you are using, you may encounter a reference to measures, for example in the KPI Dashboards and Analytical Designer sections. However, both terms, metrics and measures, refer to the same concept.
The following sections will guide through the process of using and creating metrics as well as show you how to use MAQL (Multi-Dimension Analytical Query Language) to create specific and sophisticated metrics.