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Term

Definition

Examples

Data

Raw records that are loaded into project data sets for use in the project's data model.

1, IBM, $50000, 10/10/2012

Facts

Individual numerical measurements attached to each data set in the source data.
Facts are always numbers and are the smallest units of data.

Opportunity amount (i.e. $25,000)
Campaign clicks (i.e. 212);
Website views (i.e. 4,508)

Attributes

Descriptors used to break apart metrics and provide context to report data.
Attributes dictate how metrics are calculated and represented. Attributes may be text (e.g. region) or numerical (e.g. size) data.

(by) month;
(by) store;
(by) employee;
(by) region;
(by) department

Metrics
(Measure) 

Aggregations of facts or counts of distinct attribute values, which are represented as numbers in reports. Metrics are defined by customizable aggregation formulas.
Metrics represent what is being measured in a report.

sum of sales;
average salary;
total costs;
count of Opportunity (attribute)

Reports

Visualizations of data that fall into one of three categories: tables, charts, and headline reports.
All reports contain at least one metric (what is being measured), and often contain one or more attributes (dictating how that metric is broken down).

A table showing employee salaries (metric) broken down by quarter (attribute)
A line graph showing revenue (metric) generated across each month in the past year (attribute)
A bar graph showing sales figures (metric) broken down by region (attribute)

Dashboard Tabs

The pages in the GoodData Portal in which reports (either tables or charts) and other dashboard elements (lines, embedded content from the web, widgets, and filters) are displayed.
Dashboard tabs are typically used to organize reports within a given dashboard.

ROI
Funnel/Goals

Dashboards

Groups of one or more dashboard tabs that contain reports belonging to a common category of interest.

From Leads to Won Deals
(marketing dashboard)

Projects

A set of dashboards and the users who have permission to interact with them. A project also includes the underlying dashboard, tabs, reports, metrics, and data models.
Projects are often provisioned for use by an entire team or department. In these cases, a change made by one user is visible to all.

Sales Management
Leads to Cash
Subscription Management

Data Set

A collection of related facts and attributes typically provided from a single data source.

An Opportunity data set, containing facts related to attributes like Name, Opportunity Amount, and Stage.

Logical Data Model (LDM)

A model of the definition of all facts, attributes, and datasets in a project, as well as the relationships between them.

To see an example, click Model in the Manage page of the GoodData Portal.