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For Editors and Administrators

Analytical Designer is an environment for data discovery and vizualization.

Drag and drop measures and attributes onto interactive zones to:

  • Create insights (charts, graphs, and tables)
  • Slice the data
  • Filter the data
  • Change the way it is vizualized

Insights change dynamically with each click, enabling you to play with your data. Analytical Designer also recommends best practices and next steps.

To upload your own data to the project, click Production data → Load your file here to upload a CSV file with your data. For details, see Create an Insight with Analytical Designer.


Creating Insights

  1. On the project toolbar, click Analyze to open Analytical Designer.
  2. Drag a measure () or an attribute () from the list onto any drop zone to vizualize it.
    By default, the insight displays the measures in a column chart and attributes in a table. See step 8 below for additional details.
  3. Select options in the Measures drop zone to:
    1. Show values in percents
    2. Generate a year over year comparisons
    3. (For measures only) Select which calculation to use to display the measure data
  4. To add granularity to the displayed data, drag Date () or Attribute () to the View by drop zone.
    If you add Date, you can display the data in various date dimensions (see Date Dimension in a Logical Data Model) and group them by day, week, month, quarter, or year.
  5. To split the display into a stacked chart, drag an attribute () to the Stack by drop zone.

    To use Stack by (or Segment by for Line charts), the insight must have only one item in the Measures section.

  6. Add filters to the insight.
    You can drag and drop date and attributes to the top bar to filter the whole insight.

  7. Add filters to individual measures and attributes.
    You can filter each measure and attribute by up to 20 attributes. All filters are applied at the same time (the AND operator).

    The resulting insight matches all the applied filters - both insight filters and measure/attribute filters.

  8. To change the insight type, click the appropriate icon at the top.
    You can display the insight as a table or different types of charts.

    Different charts require different types of data. If you change the chart type, the insight may change the displayed data as well.

    For example, you can set a Stack by for a column chart, but not for a pie chart.

  9. Save the report.

  • Use the Undo and Redo buttons in the top bar to browse through your edits.
  • Click Open as report to open the insight in the Report Editor.


As you create insights, Analytical Designer offers you Recommended next steps.

The recommendations that appear when you add measures and attributes are based on actions GoodData users typically perform in similar analytical scenarios.


Editing insights

To edit a saved insight, click Open in the top bar of Analytical Designer and select the insight to edit.

Deleting insights

To delete a saved insight, click the cross icon next to the insight name in the Open drop down.